As we wrap up this year’s open enrollment, employees are more informed, more engaged, and more proactive in finding benefits that serve them as they seek to grow their families.
At Kindbody, we’ve conducted dozens of open enrollment events, both virtual and in-person, and uncovered three key themes that will transform how benefits managers plan to support their employees in 2022 and beyond. .
Employees shop: While the pandemic has ushered in a new appreciation for workplace health and wellness programs, it has also freed up employees to do their research on what fertility and family-building programs are offered and where. Today, employers in every industry, from transportation to hospitality, are offering these benefits to their employees.
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Armed with this information, workers make career decisions. Research shows that nearly 70% of millennials would change jobs to ensure they have fertility coverage. Employees receiving fertility benefits at work are more engaged than ever. At Kindbody, employees asked pointed questions about how and when to best use their benefits, signing up at record rates from previous years.
Fertility and family planning are a priority for many: Fertility and family-building benefits that support all journeys to parenthood serve as a signal to every employee about the importance of an organization caring about its employees. Once portrayed by society as a female issue, fertility care is increasingly recognized as essential for both men and women. In fact, 30% of people who approached the Kindbody table at in-person open registration events identified themselves as men. Their interests covered topics ranging from fertility education and assessments to in vitro fertilization, adoption and surrogacy. Benefits managers have taken note and expressed interest in offering more educational programs on fertility and family building for male employees.
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Technology will lead the charge: For younger generations, the smartphone serves as a remote control for almost every area of their lives: entertainment, transportation, food delivery and, increasingly, their healthcare. In the case of fertility care, this may of course require a visit to the clinic one day. But scheduling appointments, doctor visits, and viewing test results and records are all moving online. At Kindbody, we’re meeting this moment by delivering care the way employees prefer and in a way that’s in their best interest: virtually, in-clinic, in the workplace, and at home.
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After overcoming many unprecedented challenges brought about by the pandemic, 2022 is the year that benefits leaders shine. In the future, employers will double down on their modern, tech-enabled, inclusive benefits programs and support their employees’ health holistically. A comprehensive fertility and family-building benefits program delivers on that promise and pays dividends by helping companies attract and retain great talent, and cultivate a diverse, engaged and self-sufficient workforce. feels truly supported and valued by her employer.