Family affair

High vacation? This Thanksgiving Day, Cannabis Is A Family Affair

MIAMI — Cannabis has finally earned a place at the dinner table in America. According to a new survey, one in two Green Wednesday shoppers intend to gift cannabis products to a friend or family member this year, while 77% will use cannabis with others at home. Thanksgiving. In fact, the data suggests that American cannabis consumers have become increasingly open about their cannabis habits, with 40% planning to use openly with family and friends this season, and 37% planning to incorporate cannabis. cannabis in their annual Thanksgiving meal. One thing is clear: this Thanksgiving, cannabis is a family affair.

These results are part of a national study conducted by real-time consumer intelligence platform Suzy in partnership with Ayr Wellness, a vertically integrated U.S. multi-state cannabis operator that aims to become the most trusted producer of high-quality cannabis on a large scale. The nationally representative study, conducted in November 2021, surveyed more than 1,300 Americans about their cannabis consumption habits, beliefs, and shopping habits related to the holidays and Green Wednesday — the second day of the industry’s biggest sale of 2020, aptly dubbed cannabis “Black Friday.” The results suggest that cannabis is more common than ever this year and a useful resource for managing family dynamics during the holidays.

Cannabis and the American Family:

  • 25% of Americans find it stressful to see their extended family during the holidays.
  • 15% of all American parents will use cannabis to cope with vacation stress.
  • 76% of parents who use cannabis will use cannabis to cope with holiday stress.
  • 69% of cannabis users will use cannabis to cope with holiday stress.

“Family gossip” is one of the top Thanksgiving table topics people will get high on this year, ahead of politics, money and religion.

“Over the past decade, cannabis has become increasingly woven into the fabric of American culture and tradition, with cannabis sales on Green Wednesday reaching new heights every year,” said Jonathan Sandelman, founder, president and CEO of Ayr Wellness. “At Ayr Wellness, we are passionate about enriching lives with this powerful plant by meeting consumers wherever they are on their cannabis journey, from novice to expert. From flowers to beverages, and from extracts to products. edibles, our new portfolio of powerhouse brands offers something for everyone.

Indeed, cannabis shopping habits in the United States continue to evolve as new brands, new consumption formats, and new technologies enable a more diverse range of cannabis-inspired experiences. According to data from Akerna and Headset published in Green Market Report, in 2020, Green Wednesday cannabis sales beat Black Friday sales for the first time – with upward trends expected to continue this year.

Green Wednesday buying intention:

This year, 60% of cannabis consumers intend to visit a dispensary on Green Wednesday, with 71% expecting to spend between $50 and $100 or more on cannabis products for themselves or for others.

Cannabis buying habits by consumption format:

  • Flower: 29%
  • Pre-rolled flower (joints): 9%
  • Infused flower: 4%
  • Food / Beverages: 19%
  • Concentrates / Extracts: 11%
  • Cartridges: 10%
  • Topicals: 5%

Yesterday, Ayr Wellness unveiled a new corporate identity to better reflect the company’s vision to be a force for good that inspires lasting positive change while investing in its mission to become America’s premier cannabis producer. most important and most reliable quality on a large scale. As part of its strategic vision, the company also announced a nationwide “AYR” retail concept and a portfolio of CPG brands designed to meet the needs of customers across all cannabis product categories: flowers, concentrates, cannabis products. edibles, drinks and vapes.

With 65 dispensaries nationwide, Ayr Wellness offers one of the most comprehensive cannabis selections on the market, with products and gifts for every type of cannabis user. The company offers discounts, special promotions and door prizes at its locations across the United States.

Please visit for more information or to purchase Ayr products.

About Ayr Wellness

Ayr is a rapidly expanding, vertically integrated, multi-state U.S. cannabis operator focused on delivering the highest quality cannabis products and customer experience across its entire footprint. Based on the belief that it all starts with the quality of the plant, the company focuses on superior cultivation to grow premium brand cannabis products. Ayr strives to enrich the consumer experience every day through the wellness and wonders of cannabis.

Ayr’s leadership team brings proven expertise in growing successful businesses through disciplined operational and financial management and is committed to making a positive impact for customers, employees and the communities they touch. For more information, visit

About Susie

Founded in 2018, Suzy is a real-time market research platform that aims to advance human understanding between consumers and businesses around the world, at the speed of culture. Suzy’s audience-powered tools enable end-to-end research, helping businesses easily make smarter decisions. Many of the world’s leading brands use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. Suzy has been recognized on the Forbes list of America’s Top Startup Employers of 2021, Inc. magazine’s Best Workplaces of 2021 list, and as a GRIT Top 50 Most Innovative Supplier in Market Research. Suzy has raised $100 million in venture capital from investors including Bertelsmann Digital Media Investments, Foundry Group, HIG Capital, North Atlantic Capital, Tribeca Venture Partners, Triangle Peak Partners and Kevin Durant’s 35 Ventures. Learn more at